I’m a Melbourne-based Creative Lead with more than 20 years of experience across sport, entertainment, brands, products and interactive experiences.

My work has included creative direction for Honda’s championship-winning World Supercross team, licensed products for NBA and WWE, interactive retail installations, and projects for Disney, Marvel, Death Row Records and Zoos Victoria.

I like getting involved early, finding the central idea and working out how to bring it to life. Depending on the project, that might involve brand, 3D, motion, video, spatial design, emerging technology, or a combination of all of them.

I started my career as a signwriter, hanging from scaffolding fifteen storeys up despite being terrified of heights. Since then, I’ve taught myself everything from animation and 3D to interactive design, game development and generative AI. That background has made me practical, curious and comfortable working across disciplines.

I’m most interested in work that gives people something to experience, participate in or remember.

I ride motorbikes, make art, and if you’re a dog, I’m going to pat you.